You can play the most recent episodes below. Underneath the player is a complete list of every episode of Legal Marketing Launch, from episode 1 forward.
150: Unique Business Development Ideas for Lawyers – Audra Dial
Audra Dial is a senior litigator at Mercedes-Benz USA. For almost twenty years in private practice before joining Mercedes-Benz, Ms. Dial defended and protected companies in a variety of industries, including the automotive industry.
Ms. Dial was recognized by The Best Lawyers in America® in 2018 and 2019 for Technology Law. She has been recognized as a 2013 and 2014 “Legal Elite” for General Practice by Georgia Trend magazine. In 2012, Ms. Dial was recommended by Legal 500 US in the area of Trade Secrets Litigation.
Ms. Dial earned her J.D. from William and Mary School of Law. Ms. Dial has been involved with the Trade Secrets Committee of the Intellectual Property Owners Association, Women in Electronic Discovery, and the National Association of Women Lawyers. Ms. Dial received her Bachelor of Arts from American University, where she graduated cum laude in Interdisciplinary Studies.
Success Quote/Mantra:
Keep moving forward.
Recommended Resources:
Recommended Book:
Shonda Rhimes
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To make your business development a priority, to learn and implement cutting-edge business development strategies, and to receive the latest episodes of Legal Marketing Launch at no cost, subscribe in Apple Podcasts or in Stitcher Radio, download 30-50 episodes from the “feed,” and listen on your smartphone, tablet or computer while commuting to and from work, working out, walking the dog, getting dressed, and/or brushing your teeth:
149: Business Development and Insurance Company Clients – Paul Bolus
Paul Bolus has been representing insurance company clients for over 25 years, litigating and managing over 200 cases in federal and state venues across the country. Paul has handled multi-million-dollar cases, including class action lawsuits, regularly representing insurance companies in litigation dealing with health and life issues in just about every context, including major medical, specified disease, cancer, heart, stroke, disability, life insurance, long-term care insurance, securities, annuities, STOLI, department of insurance complaints and litigation, unfair consumer trade practices, deceptive trade practices and agent accounting litigation.
Paul is also actively involved in insurance industry organizations. He belongs to the Association of Life Insurance Counsel (ALIC). Paul also belongs to the American Bar Association’s Tort Trial and Insurance Practice Section and the DRI Life, Health and Disability Committee and the American Council of Life Insurers (ACLI).
Success Quote/Mantra:
Provide great client service.
Recommended Resources:
Recommended Book:
Secrets of the Masters: The Business Development Guide for Lawyers, David H Freeman
Contact Info:
Subscribe To This Podcast:
To make your business development a priority, to learn and implement cutting-edge business development strategies, and to receive at no cost the latest episodes of Legal Marketing Launch, subscribe in Apple Podcasts or in Stitcher Radio, download 30-50 episodes from the “feed,” and listen on your smartphone, tablet or computer while commuting to and from work, working out, walking the dog, getting dressed, and/or brushing your teeth:
148: Client Development through Effortless Action – CiCi Cheng
CiCi Cheng is a trial attorney at Wheeler Trigg O’Donnell, a national litigation boutique in Denver, Colorado. She helps clients navigate the intricacies of complex commercial disputes in a wide range of cases, including contract disputes, trade secret misappropriation, and antitrust and unfair competition. In 2018, the American Bar Association named CiCi to its Top 40 Young Lawyers On the Rise, which recognizes 40 young lawyers nationwide who exemplify high achievement, innovation, vision, leadership, and legal and community service.
Success Quote/Mantra:
“Effortless Action”
– Wu-Wei
Recommended Resources:
Recommended Book:
– Brené Brown
Contact Info:
Subscribe To This Podcast:
To make your business development a priority, to learn and implement cutting-edge business development strategies, and to receive the latest episodes of Legal Marketing Launch (for free), subscribe in Apple Podcasts or in Stitcher Radio, download 30-50 episodes from the “feed,” and listen on your smartphone, tablet or computer while commuting to and from work, working out, walking the dog, getting dressed, and/or brushing your teeth:
147: Blogging, Triathlons, and Business Development – Ernie Holtzheimer
Ernest D. Holtzheimer is an associate in Montgomery McCracken’s corporate and securities practice group. His practice focuses on mergers and acquisitions, financing transactions, and other general corporate matters. Ernie also serves as an editor of Montgomery McCracken’s Private Business Counsel blog. In addition, he is a member of the firm’s Diversity Committee.
Ernie currently serves on the Executive Committees of the Philadelphia Bar Association’s Business Law Section and Young Lawyers Division, and as a Business Law Fellow in the American Bar Association’s Business Law Section.
Ernie serves on several nonprofit boards, including the Special Olympics PA-Philadelphia Executive Advisory Board, The Spruce Foundation Board of Directors, and the Covenant House PA Associate Board. He is also an advisor to an institutional venture fund and an international angel investment group.
Success Quote/Mantra:
“You can only connect the dots looking backward.”
– Steve Jobs
Recommended Resources:
Recommended Book:
Smart People Should Build Things
– Andrew Yang
Contact Info:
Subscribe To This Podcast:
To make your business development a priority, to learn and implement cutting-edge business development strategies, and to receive the latest episodes of Legal Marketing Launch (for free), subscribe in Apple Podcasts or in Stitcher Radio, download 30-50 episodes from the “feed,” and listen on your smartphone, tablet or computer while commuting to and from work, working out, walking the dog, getting dressed, and/or brushing your teeth:
146: OSHA, Outside Consultants, and Business Development – Nelva Smith
Nelva Smith is a labor and employment attorney with Steptoe & Johnson PLLC in Columbus, Ohio. From general day-to-day counseling, to litigation, workers’ compensation, and safety and health issues, Ohio employers of all sizes rely on Nelva for employment law guidance.
As a member of the firm’s Workplace Safety Team, she has defended employers in front of the Industrial Commission on a variety of issues that arise out of Ohio workers compensation matters. She also has experience in safety and health issues, with an emphasis on OSHA. She has presented on several occasions nationally on OSHA topics, and she has twice been a contributing editor to the national treatise on Occupational Safety and Health Law. Nelva has experience defending employers in general employment litigation, charges before the Equal Employment Opportunity Commission, charges before the Ohio Civil Rights Commission, charges before the National Labor Relations Board, and defending OSHA citations, and she has also successfully handled wage and hour audits before a state government agency. In addition to her employment experience, Nelva is also on the firm’s Higher Education Team and actively represents several universities and colleges in the region against Title IX litigation.
Success Quote/Mantra:
“Poor people have big TVs. Rich people have big libraries.”
-Jim Rohn
Recommended Resources:
Recommended Book:
Secrets of the Masters: Business Development Guide for Lawyers
– David H. Freeman
Contact Info:
nelva.smith@steptoe-johnson.
614-456-1656
Subscribe To This Podcast:
To make your business development a priority, to learn and implement cutting-edge business development strategies, and to receive the latest episodes of Legal Marketing Launch (for free), subscribe in Apple Podcasts or in Stitcher Radio, download 30-50 episodes from the “feed,” and listen on your smartphone, tablet or computer while commuting to and from work, working out, walking the dog, getting dressed, and/or brushing your teeth:
145: Trade Associations and Business Development – Stuart Buttrick
Stuart Buttrick is the team leader of the Faegre Baker Daniels labor management relations team. He represents employers in labor relations matters, including in proceedings before the National Labor Relations Board (NLRB), in arbitrations, in litigation and in contract negotiations.
Stuart also represents employers in connection with employment litigation and administrative charges. He has defended employers in hundreds of state and federal court cases and administrative charges in multiple states and has handled appellate work before various federal Circuit Courts of Appeal. Stuart also advises clients on personnel and policy issues.
Success Quote/Mantra:
Say, “Thank you.”
Recommended Resources:
Recommended Book:
P.G. Wodehouse
Contact Info:
(317) 237-1038
Subscribe To This Podcast:
To make your business development a priority, to learn and implement cutting-edge business development strategies, and to receive the latest episodes of Legal Marketing Launch (for free), subscribe in Apple Podcasts or in Stitcher Radio, download 30-50 episodes from the “feed,” and listen on your smartphone, tablet or computer while commuting to and from work, working out, walking the dog, getting dressed, and/or brushing your teeth:
If you (1) subscribe to Legal Marketing Launch within ten business days of the publication of this episode 145; and (2) send me an email at bentleytolk@gmail.com within ten business days of the publication of this episode 145 letting me know that you have subscribed and requesting a PDF copy of my book, I will send you a link where you can download a free copy of my book, Overcoming the 6-Minute Life: How and Why the Legal Profession Should Free Itself from Billable Hours.
144: Blockchain and Business Development – Alex More
Alex More is a partner with Carrington, Coleman in Dallas, Texas. Clients engage Alex to advise them on a broad range of issues that include corporate governance, compliance, and negotiation. Alex has significant experience with litigation, including in the areas of fiduciary duties, securities, and fraud. Alex’s clients include public companies and their officers and directors, private companies and business owners, and individuals working in the securities, health care, energy, aviation, automotive, real estate, and other industries. Alex has also focused on counseling clients regarding legal risk and compliance in connection with virtual token and blockchain issues.
Success Quote/Mantra:
Make your own luck.
Recommended Resources:
Videos, articles, and information from Andreas M. Antonopoulos regarding virtual tokens and blockchain technology: https://antonopoulos.com/
Recommended Book:
-Robert Cialdini
Contact Info:
Subscribe To This Podcast:
To make your business development a priority, to learn and implement cutting-edge business development strategies, and to receive the latest episodes of Legal Marketing Launch (for free), subscribe in Apple Podcasts or in Stitcher Radio, download 30-50 episodes from the “feed,” and listen on your smartphone, tablet or computer while commuting to and from work, working out, walking the dog, getting dressed, and/or brushing your teeth:
If you (1) subscribe to Legal Marketing Launch within five business days of the publication of this episode 144; and (2) send me an email at bentleytolk@gmail.com within ten business days of the publication of this episode 144 letting me know that you have subscribed and requesting a PDF copy of my book, I will send you a link where you can download a free copy of my book, Overcoming the 6-Minute Life: How and Why the Legal Profession Should Free Itself from Billable Hours.
143: The Power of Interviews and Business Development – Paolo Lanciani
Paolo Lanciani is a Business Psychologist with a passion for supporting lawyers and law firms in their marketing, personal branding and leadership development. He offers his skills as a facilitator, coach and assessor to apply psychological know-how and conpetence as a practical tool that supports his clients in facing challenges and taking on new opportunities. Paolo also works with large corporations in Italy, Germany (he is half German), and worldwide.
Success Quote/Mantra:
Do something you like and for which you have passion.
Recommended Resources:
Recommended Book:
Gut Feelings: The Intelligence of the Unconscious
– Dick Hill and Gerd Gigerenzer
Contact Info:
paolo.lanciani@dlm-partners.
Subscribe To This Podcast:
To make your business development a priority, to learn and implement cutting-edge business development strategies, and to receive the latest episodes of Legal Marketing Launch (for free), subscribe in Apple Podcasts or in Stitcher Radio, download 30-50 episodes from the “feed,” and listen on your smartphone, tablet or computer while commuting to and from work, working out, walking the dog, getting dressed, and/or brushing your teeth:
142: Business Development and Success Metrics for Lawyers – Michael MacKay
Mike MacKay became President of Cross Platform Businesses – now Bloomberg BNA Plus – in November 2016.
In March 2014, he joined Bloomberg BNA as Vice President, Cross Platform Businesses. In that role, he was responsible for commercial operations, focusing on driving direct and indirect growth.
MacKay received a bachelor’s degree in business communications from Calvin College.
Success Quote/Mantra:
They always say time changes things, but you actually have to change them yourself.
– Andy Warhol
Recommended Resources:
Recommended Book:
Smartcuts: The Breakthrough Power of Lateral Thinking
– Shane Snow
Contact Info:
Subscribe To This Podcast:
To make your business development a priority, to learn and implement cutting-edge business development strategies, and to receive the latest episodes of Legal Marketing Launch (for free), subscribe in Apple Podcasts or in Stitcher Radio, download 30-50 episodes from the “feed,” and listen on your smartphone, tablet or computer while commuting to and from work, working out, walking the dog, getting dressed, and/or brushing your teeth:
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