136: How to Maximize Lawyer and Law Firm Rankings - Alexander Gendlin

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Alexander Gendlin

Founder and owner of Law Business, Alexander Gendlin has more than twelve years of experience in the legal industry, as well as more than five years of experience with the following top companies:

– Wolf Theiss RA (Head, Business Development & Marketing).

– Dorda Brugger Jordis RA (Head, Business Development).

– UBS, Zurich (Project Head of Marketing).

– CREDIT SUISSE, Zurich (Head of Marketing within sector).

– PricewaterhouseCoopers, Vienna (Consultant Management Services).

Mr. Gendlin is the author of the book, Compass Law Firm Rankings. The book analyzes current law firm rankings and gives recommendations as to which target groups should use which rankings, and what kinds of rankings should be treated with less emphasis. The book also provides guidelines, templates and case studies on how to successfully use law firm rankings.

Success Quote/Mantra:

[Take] the road less traveled.

Recommended Resource:

Recommended Book:

Compass Law Firm Rankings

– Alexander Gendlin

How Google Works

– Eric Schmidt

Contact Info:

lawbusiness.at

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